The beginning was quaint, but the vision was bold.
Our story begins in 1990 when we were inspired by the blossoming popularity of Western influence and specifically Moccasin culture.
We had a vision to create meaningful customer experiences through service and unsurpassed quality of product.
Our first store, at only 300 sq. ft., was called "The Canadian Moccasin Company", and spoke to our commitment of Canadian Made Moccasins; a commitment which we still honour today.
Our history is that of embracing disruptive change and of persistent reinvention.
This philosophy of change meant we continuously challenged ourselves to continue to deliver better service, better product and from brands that were sought after and emotionally elevating.
We were one of the first to introduce Dr Martens to Canada and we were never afraid to try and fail until we got it right.
We had an early vision and wanted to enable customers to interact with us in any manner they chose.
In 1996 SoftMoc became the first Online Shoe Store in Canada, and one of the first in North America. We offered a fully transactional eCommerce Experience. We wanted our fans to be able to reach us through any means, and we accepted orders via fax, telephone and email.
At the time most critics considered the Internet a waste of resources and eCommerce as just a fad.
In 2004 we began to offer Kids in our new larger concept SoftMoc Shoe Rack stores. We wanted to become relevant to women, men and kids in their everyday lifestyle.
Our store experiences continued to be influenced by our fans. We kept challenging ourselves to create more interesting and aesthetically pleasing experiences.
By the mid-2000’s we had grown to 55 stores stretching across Canada.
In 2008 we were inspired to create our best retail concept yet and launched our flagship in the Toronto Eaton Centre.
Our vision called for a modern look with clean lines, rich wood, and our first venture into in-store digital with the use of TV screens.
Our red border became an identifiable Canadian staple.
By the new decade, customers had embraced technology and smartphones began to become mainstream.
We knew customers were now hyper-mobile and tech-savvy and demanded an experience from the comfort of their phone.
In 2010 we delivered by launching our first m.softmoc.com website specifically designed for phones.
Our customers found their voices in the modern social jungle of Facebook and we began having meaningful connections.
We launched our Facebook channel and began sharing in our customer's stories how they love shoes and how that passion made differences.
With the resounding support of our fans, we became one of the rare retailers to expand into the province of Quebec.
We met challenges like new competition, a new language, different laws and new fashions head on.
We knew our Quebec customers wanted the same SoftMoc experience as anywhere else and so we launched a complete French eCommerce experience to complete our commitment.
By 2014 the world had turned completely digital.
Customers were engaging with us on phones of every size and iPads and other tablets.
We launched a unified experience in 2014 which created a custom digital experience, no matter the device, for all customers.
We were one of the first in Canada.
Our flagship store at Toronto Eaton Centre launched at an impressive 3,000 sq. ft., (ten times it's original size). This new concept store continues to embody the true retail experience that is SoftMoc.
By the mid-2010’s our popularity had grown nationwide and our name became a household Canadian staple.
We poured our souls into this new concept store with impressive in-store tablet technology, beautiful LED lighting, wide and wonderful window displays and continued to curate the best and most relevant fashions of today in an exciting way.
This new concept store embodies the latest in what it means to experience SoftMoc.
In 2016, and at 112 stores nationwide, we’re continuing to embrace the vision which originally defined us.
We’re committed to creating experiences, delivering unparalleled service and we want our product to speak to the value of our principles.
We could not do any of this without your support, and from a Canadian to a Canadian, we’re forever grateful for your choice.
Today we’re at home in every province in Canada and remain one of the only Canadian owned and operated national footwear retailers. We're also proud to have kept shoe making in Canada with our Made in Canada Moccasin line, available at all SoftMoc locations.