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PUMA has the long-term mission of becoming the most desirable Sport-life-style Company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands.
We will achieve our goals by continuing to do what we have always done - harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
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